Overture is a company that allows you to advertise on search engines. With Overture, you bid for placement in search listings and set the price you're willing to pay for each sales lead. Unlike direct mail, you won't have to pay for mailing lists, printing or postage, and you won't pay for impressions as with banner ads and tiles. You pay only for the sales leads that actually click through to your company web site.
Bid for placement means that you maintain a postion on a search engine by bidding a certain amount for a position on a keyword. This keyword will be related to your company / business, for example suppose you wanted position 1 for "credit cards", you would find out what the current cost is with this keyword using the tools and software and then you would bid higher than whatever the current maximum bid is for this keyword. Overture's system will then make you the first result with one of Overtures partners - you only pay when someone actually clicks your advertisement.
Fraud on pay per clicks is rare and according to Overture they have security measures in place to combat this sort of thing.
Overture partners with meta search companies to provide its search on their sites to increase the amount of targeted traffic to our clients. When a consumer searches on one of your terms using any one of these network distribution sites, the consumer receives Overture search results, and you have the potential to get that targeted traffic
Currently Overture's advertisment will enable you to:
... in a premium position!
You have two options when advertising with Overture: FAST Track & Self Serve.
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