Littlewoods Extra LX, launched nationally in 1996, offering direct sales of a full range of merchandise at the lowest prices in home shopping, a direct-to-the-customer catalogue offering optional flexible credit facilities. Easy ordering, 7 days a week by telephone, online, fax, textphone and post. Over 40,000 products available to browse and buy online, online account management.
There are 120 High street stores nationwide selling branded and own-brand fashion and homeware items, mainly targeted at the over-45 year old woman. Most of the high street stores contain restaurants. Littlewood's Extras Headoffices are at:
Littlewoods Limited
Registered Office:
Sir John Moores Building
100 Old Hall Street
Liverpool
L70 1AB
There are 166 Index stores (97 within Littlewoods stores, 19 in the same towns as Littlewoods stores and 50 stand-alone stores). Index sells branded and own-brand home and leisure items, mainly targeted at the young family.
1923 - Littlewoods Pools (later renamed Littlewoods Leisure) founded by the late Sir John Moores
1928 - Littlewoods printing firm launched (‘Jeffersons’, which was later renamed J&C Moores and latterly ‘CDMS (JCM Media)’)
1932 - Home Shopping launched
1937 - First Littlewoods Store opened in Blackpool
1971 - Home Express launched (later renamed Business Express Network)
1985 - First Index store opened
1995 - Index Extra launched – Littlewoods’ first direct catalogue (later renamed LX - Littlewoods Extra)
1999 - e-Commerce business launched with the introduction of Littlewoods-index.com
1999 - Financial Services joint venture with the Woolwich launched
1999 - Littlewoods Leisure is sold to Rodime Plc (now Sportech Plc) for £161m
2000 - Indexextra.com (now lxdirect.com) and Littlewoods-online.com launched
2002 - LW Investments Limited acquires Littlewoods from the Moores family for £750m
2003 - Separation of Littlewoods Limited into distinct and separate businesses:-
Littlewoods Home
Shopping Limited
Littlewoods Finance Company Limited
Business Express Network Limited
CDMS (JCM Media Limited)
Littlewoods Stores Limited
Littlewoods publishes a total of 50 million each year. 36 million of the main catalogue.
You can shop online at the littlewoods web site - lxdirect. The following department stores are just some of the things available on the littlewoods extra internet web site online:
Great Universal and Argos, Kaleidoscope - Freemans / Abound and other great catalog shops can be found here at catalog shops.
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