From televisions to telephones and cameras to mini discs, Dixons has been offering customers the very best in the latest technology since it first opened as a single photographic studio in 1937.
Since then Dixons has become the UK's leading high street retailer of consumer electronics, selling the largest range of TV, video, audio, personal computer, photographic and communications technology.
There are 309 Dixons stores in the UK and six in the Republic of Ireland (as at 20 September 2003).
The Group launched its first tax-free Dixons store at Heathrow airport in July 1994 and now has seventeen airport stores.
The Dixons started off as follows: Charles Kalms opened the first Dixons photographic studio in Southend. The business was incorporated as a private company under the name Dixon Studios Limited. Throughout the war years there was an unprecedented demand for portrait photography, particularly from service personnel and their families. The company flourished and set up seven studios in the London area. But by the end of the war, the market contracted as dramatically as it had expanded and the company was reduced to a single studio in Edgware, north London.
Dixons Group plc is Europe's largest specialist retailer of consumer electronics. The Group has more than 1,370 stores across the UK, the Republic of Ireland, the Nordic countries, France, Spain, Italy, Hungary and the Czech Republic. The Group specialises in the sale of high technology consumer electronics, personal computers, domestic appliances, photographic equipment, communications products and related financial and after sales services through Dixons, Dixons, PC World and The Link in the UK, Elkjøp in the Nordic region, PC City in Spain, France and Italy, UniEuro in Italy and Electro World in Hungary and the Czech Republic.
Through PC World Business, Dixons Group Business Services and Genesis Communications, we provide services to the business sector. Our European Property Division has a reputation for high quality retail and office developments in Belgium, Luxembourg, France and Germany.
Dixons Head Office: Dixons House, Maylands Avenue, Hemel Hempstead, Herts HP2 7TG.
Dixons superstores showcase the latest products in a self service environment along with dedicated demostration areas, making it easier for customers to shop. Open seven days a week, these superstores also provide the convenience of in-store repairs and service.
Dixons stores offer delivery seven days a week.
There are 294 superstores and 82 Dixons high street stores in the UK and five stores in the Republic of Ireland (as at 28 June 2003).
In April 2002, Dixons launched a nationwide safety awareness campaign. Sales in 2002/2003 were £1,677 million.
You can shop online at the Dixons web site. The following department stores are available at Dixons on the internet web site:
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